The not so joy of e-commerce
I would have to say that what I miss most about owning a small business is the day to day interaction with my customers. Don’t get me wrong, working from home surrounding by good food, two dogs, unlimited tea and coffee makes each day a bit more relaxed. But, the daily, face to face with each person who walked through my door ringing the overhead bell, is heart wrenching. We are social beings. Our very nature tells us that social isolation just isn’t good for our mental and physical well being. If I could change one thing, it would be that, seeing customers and knowing they came into my shop, with an interest in my small business. That made it all worthwhile and e-commerce, well, perhaps the way of the future but, it’s also going to be combined with a way for me to see my customers again!